I’m Tom Lewis, a senior product and interaction designer specialising in motion systems, prototyping and spatial UI.

I design how digital products and brands behave: using motion, interaction and prototyping to make complex systems feel clear, responsive and coherent.

  • Motion direction
  • Product motion
  • Brand systems
  • Interaction design

Selected work.

Product motion system

Sky Glass

A motion design system for Sky Glass, shaping how the product behaves, responds and feels in use.

Role
UX Motion and System Design
Client
Comcast/Sky
Scope
Product motion, interaction behaviour

A television experience led by clarity and narrative flow.

Sky Glass motion was designed to balance clarity, accessibility and brand expression, while considering performance and creating consistent spatial patterns to keep users oriented.

Screen graphics and Idents · 2019

Deutsche Welle

Deutsche Welle news graphics and ident package, recognised with a Promax Silver Award for On-Air Ident Campaign.

Role
Concept and Motion Design
Year
2019
Scope
Direction, system, editing

Recognising the stories that shape our lives.

Familiar, everyday moments are placed alongside the defining stories of our times. The result connects global events to the human experience, making the news feel immediate, personal and present.

Voice assistant and ambient TV · 2018

Samsung TV

A Samsung TV project exploring a voice assistant for home system management and an ambient mode for the household.

Role
Motion and system design
Year
2018
Scope
Assistant personality, interaction components

A companion for the household.

The system centred on a distinctive but minimal personality: a single horizon line that could morph and adapt across contexts, configurations, components and supporting illustrations.

Have an idea?
Let’s make it real.

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